002
SŌM Power
‘26
Interface animation
UI Design
UX Design
Discovery
3D
Scroll
Interactive
Immersive
Promo
Minimal
Nutrition
Link to the website
About project
It's the waitlist site for SŌM's launch drink, a modern elixir built around four core benefits, mental clarity, physical stamina, inner balance and immune support, and framed as ancient wisdom rebuilt for daily performance.
Project task
The brief was to build anticipation for a product that wasn't on sale yet: a site that could stand next to the best beauty and wellness brands online, explain the story and science behind the drink quickly, and turn visitors into waitlist signups.
Concept
I leaned into an editorial, almost ritualistic tone: a coral and white palette, generous whitespace, and cinematic full screen moments that carry the story. Scroll driven 3D product reveals, subtle mouse interaction, and an infinite scroll rhythm let the story unfold at its own pace instead of front loading information on the visitor. I art-directed every transition to feel considered, matching the premium positioning of the product itself.
Homepage & Storypage
What I liked most was the translation problem: turning an abstract idea, an ancient elixir, into a visual language that still reads as a real product. Deciding how much motion earns its place without overshadowing the product itself was the part worth working through.
Join waitlist form
